Thinking big about small

We are leading the next revolution of commerce by investing in technologies that are enabling small and medium-sized businesses. 

About us

Anamcara is a pre-seed/seed stage venture fund investing in B2B companies focused on building technologies that serve and enable SMBs.


Anamcara invests across the EMENA region. Our distinctive approach is crafted around a curated network of industry leaders, investors and SMB owners. This is the Anamcara flywheel of value. Deep industry expertise and access.


We support founders in their earliest days of founding their company with expertise and network.

We like to be an entrepreneurial sparring partner, throughout their journey of growing and scaling their businesses. We aim to collaborate with founding teams that have strong academic and professional backgrounds, often with technical expertise and product knowhow.

 We invest in exceptional founders who have identified a massive market opportunity and who are determined to build category leaders that are reshaping the future. Through Anamcara’s category expertise, strong corporate and investor network, we help our companies build foundations for accelerated growth and international expansion.  

The Anamcara Bootcamp

We like to invest in companies developing tools for SMBs but we also like to help SMBs getting access to them.

If you are an SMB owner, how do you take on digital transformation? The Anamcara Bootcamp provides a comprehensive framework for implementing digital transformation within your business. It brings together proven tools and techniques that can be applied to core business units—from online sales, to marketing, finance and operations.

Two times a year we take applications to bring together a group of inspiring SMBs owners looking to gain insights, expertise, and access to Anamcara’s network of  exceptional SMB technology platforms and founders.

Together we are better.


Annelie Ajami

Founder & General Partner

Namrata Ganatra

Venture Partner

Aakriti Singh

Operations Manager


Hub71 Al Khatem Tower, ADGM Square
Al Maryah Island, Abu Dhabi, United Arab Emirates