Thinking big about small

We are reimagining the future of commerce by investing in pre-/seed stage companies that are leading the new wave of business technologies

About us

Anamcara invests in companies focused on building technologies that serve and enable SMBs.


We are pre-/seed stage venture fund that invests in B2B SaaS, online commerce, marketplaces, fintech, future of work, supply chain management, creator economy and decentralised/Web3 technologies.

Anamcara invests across Europe and opportunistically the MENA region. Our distinctive approach is crafted around a curated network of industry leaders, investors and SMB owners. This is the Anamcara flywheel of value. Deep industry expertise and access.


We support founders in their earliest days of founding their company with expertise and network.

We like to be an entrepreneurial sparring partner, throughout their journey of growing and scaling their businesses. We aim to collaborate with founding teams that have strong academic and professional backgrounds, often with technical expertise and product knowhow.

 We invest in exceptional founders who have identified a massive market opportunity and who are determined to build category leaders that are reshaping the future. Through Anamcara’s category expertise, strong corporate and investor network, we help our companies build foundations for accelerated growth and international expansion.  


Annelie Ajami

Founder & General Partner

Aakriti Singh

Operations Manager

Namrata Ganatra

Venture Partner
VP of Engineering, Autograph

Philip Reynolds

Venture Partner
Frm VP of Engineering, Workday

Rav Dhaliwal

Frm Head of Customer Success, Slack (EMEA)

Gary Turner

Co-Founder, Xero UK